The Awaikened

The Awaikened catalogue is intentionally diverse by design — exploring different genres, sounds, and styles to reflect the full spectrum of human emotion.

Beneath it all runs a consistent thread: music rooted in inner peace, self-awareness, connection, and the quiet power of being present.

The Songai is the technology behind the music — a platform designed to turn real moments into fully produced songs.

It’s how memories, milestones, and messages become something you can hear, feel, and share.

The journey began in September 2025 with a simple idea — to create something meaningful from moments that matter. From there, we explored what was possible, tested the concept, and validated that this wasn’t just technically achievable, but something people genuinely connected with.

We then started exploring an early version of the product — a working prototype designed to test the experience with real users and refine it quickly.

Since then, the focus has been on shaping it into something more polished — improving the user experience, strengthening the platform, and preparing it to scale.

Now, as we approach May 2026, we’re getting ready to officially launch — opening it up to a wider audience and beginning the journey from early traction to real growth.

The complete user experience isn’t quite ready for public release… but it’s already taking shape.

And this is how it works.

“Chasing Unicorns” is a song created from my own personal journey as an entrepreneur over the past 27 years.

After years of building, chasing, succeeding, failing, and starting again, I found himself sitting in front of a MacBook — not to build a business, but to create something I’d always felt drawn to, yet never pursued.

For most of my life, success meant chasing something external — a number, a valuation, a version of “making it” that never quite landed.

Each attempt taught me something, but it also left me slightly out of alignment — like moving forward without ever arriving. It wasn’t until I stopped chasing that something shifted.

What began as a creative outlet quickly became something deeper — a merging of everything I'd learned in technology with something I'd always felt, but never expressed through music.

In that moment, it became clear to me that none of it was wasted.

Every step, every failure, every detour had been leading me here — to The Awaikened and then onto The Songai.

The idea of the “unicorn” changed. It stopped being about building something worth billions, and became about reaching people — connecting, creating, and feeling something real.

I realised I didn’t need a billion to feel like I’d won, because “seven hundred thousand hearts...that's enough.”

A line that subtly ties active users, ARPU, and EBITDA into Songai's anticipated exit valuation — intentionally woven into the lyrics.

This song is about that shift — from chasing to becoming.

From striving to alignment.

From thinking you’re behind… to realising you’re exactly where you need to be.

Click the artwork to listen.

Commissioned by Pawan Srivastava, Founder & President of Get2Uni, "On My Way" was created as part of a music-led content strategy designed to connect with a student audience in a more authentic, culturally relevant way.

Blending indie pop with electronic and synth-pop elements, the track captures the emotional shift from uncertainty to confidence — aligning with a key moment in the student journey.

Developed for use across social platforms and digital campaigns, the song forms the foundation of a broader content ecosystem aimed at driving engagement, shareability, and brand-led discovery.